Genre
Business & Finance, Politics & Current Events
Language
English

Book Description

Branding by definition is about imprinting our identity onto others Traditionally it's been about telling people if you want to be happy first you must buy inBelonging is different and arguably more powerful It's about tapping into the identity that already exists in people and creating products content and communities that help them express that identity to its fullest potential which makes their lives more meaningful When you're in the business of helping others be who they want to be you access something deeper and more permanent than their desire to just keep up you access their desire to matter